Channels, the new broadcast chat tool for Instagram

Instagram, the social media platform launched in 2010 quickly gained popularity, particularly among younger demographics, in addition to sharing photos and videos, it allows users to add captions, hashtags, and location tags to their posts, as well as interact with others by liking, commenting, and direct messaging.

Instagram is part of Meta, the company formerly known as Facebook and its CEO Mark Zuckerberg just announced the launch of a new broadcast chat feature called ‘Channels’.

“I’m starting a channel to share news and updates on all the products and tech we’re building at Meta, It will be the place I share Meta product news first,” Zuckerberg posted on Facebook. He also announced the feature by actually using it, so he gave more details about it in a broadcast named “Meta Channel” “Channels supports text, images, polls reactions, etc., and soon will support collabs with guest appearances, AMAs [ask me anything sessions] and more.”

Instagram intends to expand the functionality of broadcast channels in the following months, including the ability to invite another creator into the channel to talk about upcoming collaborations. Zuckerberg noted in his post that the feature will be available for Messenger and Facebook “in the coming months.”